The concept for Vince's FW18 campaign was emotion, and the focus was simplicity. The directness of the imagery against the emotional copy connected consumers to the product in a fresh new way and reached new audiences for the brand.


Creative Direction: Jim Kaemmerling
Photography: Julia Noni
Stylist: Vittoria Cerciello
Hair: Tamara McNaughton
Makeup: Chiho Omae
Models: Marte Mei van Haaster, Alécia Morais, Xavier Buestel