Madewell stands behind making jeans for everybody. For the relaunch of our curvy jean, the intention was to make the product look classic and cool—nodding to Jurgen Teller's Go Sees—and to focus on the girls' personalities over their body types.
Photography: Nicolas Kantor
Styling: Tchesmeni Leonard
Hair: Thomas Hintermeier
Models: Vera Bulder, Solange van Doorn, Georgia Pratt Holiber